Ecommerce Automation, What is it
and how can it boost your online business
Ecommerce, while it looks easy from the outside, is a challenging vast and wide world. In order to succeed in the ecommerce and marketing aspect, your business will need to hire a vast team of experienced technical resources.
The needed expertise is extensively needed in web development, IT, technical, operations, logistics, customer service, advertising, digital marketing and sales.
But worry no more, there are always intuitive and resilient solutions available on hand – this is where Ecommerce automation comes in play.
Discover how the Apes can implement ecommerce automation into your business
Ecommerce Automation benefits
The problem is simple: as a business scales, the demands, complexity, and repetition add up. Systems that used to work become increasingly inefficient and break down. In response, companies turn to time-consuming workarounds—time that could be spent on what’s important is sacrificed for time spent on what’s urgent, even when that’s just pushing buttons.
Or companies turn to new hires. Unfortunately, people don’t scale. But that doesn’t undercut the value of people—if anything, it reinforces it. People, especially their time and energy, are your most powerful resource
Ecommerce automation is software built to convert tasks, processes, or campaigns within your business to automations that intelligently execute exactly when needed. It’s how businesses can do more with what they have.
Ecommerce automations can take a host of different forms like tagging customers for segmentation and marketing, standardizing visual merchandising, streamlining tracking and reporting, and halting high-risk orders. With each workflow, the goal is the same: to simplify tasks.
Below are some examples of reduced manual tasks:
- Fulfillment: When an item is ready to be in store, trigger an email or SMS or Facebook message to the customer
- Inventory levels: Unpublish out-of-stock products and send a Slack message or email to your marketing team so they can pause advertising
- Discounts: Adjust prices at checkout based on product combinations, quantity, or customer location
- Scheduled sales: Price changes and promotions for predetermined time periods
- Channel preferences: Identify, tag, and segment customers who buy from specific sales channels, such as Amazon, Facebook, Pinterest, and more
- Customer preferences: Show and hide payment options relative to customer criteria like order history, location, and device
- Order tagging: Tag restricted shipping zones and hold payment from customers trying to ship to those locations. Alert staff to offer customers store credit to spend on their next purchase or a refund
- Manage donations: Keep track of dollars donated via Slack and a spreadsheet
- High-risk orders: Instantly flag and notify internal security teams of high-risk orders, like if a bot quickly buys out all of your stock
- Customer loyalty: Automatically tag high-value customers for segmentation and notify customer service to send a personalized thank you message, or apply discounts or specialized shipping rules to customers with email addresses or tags like “Loyalty Member”
- Best sellers: Re-add out-of-stock products to the online store when they’re back in stock
- Scheduled product releases: Preload new products and publish them to your store, social media, apps, and sales channels simultaneously. Rollout and rollback entire theme changes for seasonal promotions or product drops